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Clear parameters are a must

Clear parameters are a must

Companies generally have clear parameters marked for the contacts they want. They may ask for the name of the contact, email address, mail address, title, phone numbers etc. They can also specify suppression lists so that work is not duplicated. Every company wants...

Why campaigns fail

Why campaigns fail

Being a time and labor intensive task, only dedicated teams can make persistent efforts to produce a steady stream of updated contacts. Contact discovery campaigns that focus on generating a small number of contacts fail because there is no time dedicated to...

Market nuances

Market nuances

The B2B scene is highly specific and nuanced. IT personnel are the targets of more sales campaigns than any other sector. IT sector has longer sales cycles and all this should be understood by the demand generation agency. They should know and understand your audience...

More outsourcing in 2013 as companies hold off hardware.

More outsourcing in 2013 as companies hold off hardware.

 Outsourcing companies 1ZDNet - CIOs eye more outsourcing, less hardware in 2013 With the uncertainties in the economy, the expected usual bumpy start for Windows 2008, and the BYOD headaches as the tablet market takes off, almost half of the companies surveyed said...

Scanning documents is only the first step

Scanning documents is only the first step

If you are sitting there and looking at many shelves stuffed with the pages of your enterprise, don't just jump to scan and shred it all. You currently must have some sort of electronic process to search through these papers, read the information printed on them, and...

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